Tags: Google Sheets

This article, like many others on this blog, appeared by chance — thanks to a question in the chat. Last week, in our private PRO ANALYTICS course chat, Lena Kolisnyk asked: “Is it possible to export annotation data from GA4 into Google Sheets so that it can later be used in custom reports?” Neither I nor the students recalled a ready-made solution. However, about a month ago on LinkedIn — and later in our internal ProAnalytics.Team chat — I came across a solution by Tamás Geiger that allows you to automatically create annotations in GA4 when publishing versions in GTM using Google Apps Script.