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Maks Hapchuk

Web Analyst, Marketer

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  • Tracking Scroll Depth and Active Tab Time with Google Tag Manager
    Google Tag Manager

    Thu, May 30, 2019

    Tracking Scroll Depth and Active Tab Time with Google Tag Manager

    There’s no need to elaborate much on the importance of tracking scroll depth and time spent on a page. The more insights we gather about user interaction with page content, the better. Especially when approached from two angles: First, based on this data, you can understand how engaging and useful your content is for users. Second, you can segment users based on their interaction with a particular page. These segments can then be used, for instance, to create remarketing audiences. I’ve already written about scroll tracking using Google Tag Manager’s built-in functionality , and about how to evaluate content interaction by sending an event based on scroll depth and time spent on a page . Today, we’ll go through another solution based on a custom JavaScript script. This method allows you to capture both the maximum scroll depth and the precise time spent on a page.

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  • Tracking Form Submissions with a Basic GTM Trigger
    Google Tag Manager

    Tue, May 28, 2019

    Tracking Form Submissions with a Basic GTM Trigger

    Form submission is one of the main ways to collect leads on a website. The simplest way to gain more insights is to send form submission data to Google Analytics 4. There are many ways to implement forms, which means there are also many ways to track them. I’ve already written an article on how to track user interactions with forms using Google Tag Manager . But that article didn’t cover working with the basic Form Submission trigger, which I want to walk you through now.

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  • Setting Up Google Analytics Goals Based on Google Tag Manager Events
    Google Analytics

    Mon, May 27, 2019

    Setting Up Google Analytics Goals Based on Google Tag Manager Events

    If you’re not measuring your business and its performance, chances are — you won’t have a business for long. The simplest way to assess the effectiveness of your marketing activities is to install Google Analytics on your website and configure goals. Sure, this may sound a bit plain without all the fancy buzzwords like “return on ad spend” or “customer lifetime value calculations,” but in some cases, it’s no less effective. Everyone starts somewhere. And even if you don’t have the budget or resources for advanced analytics, setting up goals is something anyone can do.

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  • Tracking Link Clicks with Google Tag Manager: A Practical Guide with Examples
    Google Tag Manager

    Sat, May 25, 2019

    Tracking Link Clicks with Google Tag Manager: A Practical Guide with Examples

    I’ve already written in the first part of this article how important click tracking is for web analytics: Tracking Element Clicks on a Website Using Google Tag Manager . (If you haven’t read it yet — be sure to do so.) But even more important is tracking link clicks. When a user clicks a link, they might leave your site for another one — and you lose that visitor. Or they might click a phone number or email and contact you — which, of course, is much more pleasant. If you’ve read the previous article, you know that link clicks can be tracked using two types of triggers: All Clicks and Just Links . We've already covered the first one, so today we’ll focus on the second.

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  • Tracking Clicks on Website Elements Using Google Tag Manager: Advanced Guide
    Google Tag Manager

    Thu, May 23, 2019

    Tracking Clicks on Website Elements Using Google Tag Manager: Advanced Guide

    The three main ways users interact with your website are page views , scrolling , and element clicks. I’ve already covered the first two in previous articles. Today, let’s focus on the third.

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  • Tracking Video Interactions with Google Tag Manager
    Google Tag Manager

    Wed, May 22, 2019

    Tracking Video Interactions with Google Tag Manager

    Video production is not a cheap pleasure. And if you’ve created a video, it’s important to understand how users interact with it. If you're using Google Tag Manager in your work, tracking this is not difficult.

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  • Tracking Page Scrolling with Google Tag Manager: Advanced Guide
    Google Tag Manager

    Tue, May 21, 2019

    Tracking Page Scrolling with Google Tag Manager: Advanced Guide

    Scrolling is one of the primary actions users perform on a website. Tracking this behavior allows you to better understand how visitors interact with content on the page. Although GA4 can, by default, track 90% scroll depth using enhanced measurement events, this is often not enough to properly analyze user interaction. In this article, we’ll dive deeper into the possibilities of tracking scroll activity using GTM.

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  • Basic Page View Triggers in Google Tag Manager: Page View, DOM Ready, Window Loaded
    Google Tag Manager

    Mon, May 20, 2019

    Basic Page View Triggers in Google Tag Manager: Page View, DOM Ready, Window Loaded

    If you’ve worked with Google Tag Manager, you’ve definitely come across the Page View (All Pages) trigger — for example, when setting up Google Analytics 4 or Facebook Pixel . Many people mistakenly believe that this trigger listens for the page load event, but that’s not entirely true. In fact, Page View is an event that gets pushed to the dataLayer at the moment the GTM container loads (event name: gtm.js ).

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  • Improved timer trigger in Google Tag Manager: launching the timer based on tab activity time
    #AnalyticsTips

    Sun, May 19, 2019

    Improved timer trigger in Google Tag Manager: launching the timer based on tab activity time

    One of the main problems for marketers and web analysts is the large number of tabs users have open in their browsers. These tabs prevent visitors from focusing solely on our content. That’s why marketers come up with different “tricks” to keep users’ attention. This is an even bigger problem for analysts: with so many tabs open, you can’t be sure that the user spent the entire time — from page load to a certain moment — actually on the page.

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  • Measuring Bounce Rate the Right Way: Active Tab Time + Scrolling
    Google Tag Manager

    Fri, May 17, 2019

    Measuring Bounce Rate the Right Way: Active Tab Time + Scrolling

    In standard Google Analytics reports, there are three metrics that reflect user behavior: Bounce Rate, Pages/Session, and Average Session Duration. While Pages/Session is usually interpreted correctly, in my experience, many digital marketers misinterpret Bounce Rate and Average Session Duration. In this article, I’ll explain what bounce rate really is — and share a method to improve it (read: measure it more accurately).

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