Blog about web analyticsANALYTICS TIPS

Blog author

Maks Hapchuk

Web Analyst, Marketer

About me

Leading an author's Telegram channel#AnalyticsTips

Co-founder of an educational platformPROANALYTICS.ACADEMY

Head of the analytics teamProAnalytics.Team

Co-founder of the serviceMonolytics surveys

Partners and clients

Blog about web analyticsANALYTICS TIPS

AboutAbout
Course PRO AnalyticsCourse PRO Analytics
Course PRO GTMCourse PRO GTM
Course Google Analytics 4Course Google Analytics 4
Other coursesOther courses

Ukrainian

Blog about web analyticsANALYTICS TIPS

Blog author

Maks Hapchuk

Web Analyst, Marketer

About me

Leading an author's Telegram channel#AnalyticsTips

Co-founder of an educational platformPROANALYTICS.ACADEMY

Head of the analytics teamProAnalytics.Team

Co-founder of the serviceMonolytics surveys

Partners and clients

Blog about web analyticsANALYTICS TIPS

AboutAbout
Course PRO AnalyticsCourse PRO Analytics
Course PRO GTMCourse PRO GTM
Course Google Analytics 4Course Google Analytics 4
Other coursesOther courses

Ukrainian

View all #AnalyticsTips Google Analytics 4 Google Tag Manager Google Analytics Chat GPT R language Google BigQuery

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Google Tag Manager

Tue, May 21, 2019

Tracking Page Scrolling with Google Tag Manager: Advanced Guide

Scrolling is one of the primary actions users perform on a website. Tracking this behavior allows you to better understand how visitors interact with content on the page. Although GA4 can, by default, track 90% scroll depth using enhanced measurement events, this is often not enough to properly analyze user interaction. In this article, we’ll dive deeper into the possibilities of tracking scroll activity using GTM.

Google Tag Manager

Mon, May 20, 2019

Basic Page View Triggers in Google Tag Manager: Page View, DOM Ready, Window Loaded

If you’ve worked with Google Tag Manager, you’ve definitely come across the Page View (All Pages) trigger — for example, when setting up Google Analytics 4 or Facebook Pixel . Many people mistakenly believe that this trigger listens for the page load event, but that’s not entirely true. In fact, Page View is an event that gets pushed to the dataLayer at the moment the GTM container loads (event name: gtm.js ).

Improved timer trigger in Google Tag Manager: launching the timer based on tab activity time

#AnalyticsTips

Sun, May 19, 2019

Improved timer trigger in Google Tag Manager: launching the timer based on tab activity time

One of the main problems for marketers and web analysts is the large number of tabs users have open in their browsers. These tabs prevent visitors from focusing solely on our content. That’s why marketers come up with different “tricks” to keep users’ attention. This is an even bigger problem for analysts: with so many tabs open, you can’t be sure that the user spent the entire time — from page load to a certain moment — actually on the page.

Measuring Bounce Rate the Right Way: Active Tab Time + Scrolling

Google Tag Manager

Fri, May 17, 2019

Measuring Bounce Rate the Right Way: Active Tab Time + Scrolling

In standard Google Analytics reports, there are three metrics that reflect user behavior: Bounce Rate, Pages/Session, and Average Session Duration. While Pages/Session is usually interpreted correctly, in my experience, many digital marketers misinterpret Bounce Rate and Average Session Duration. In this article, I’ll explain what bounce rate really is — and share a method to improve it (read: measure it more accurately).

Google Tag Manager

Thu, May 16, 2019

Setting Up Main Analytics Systems Using Google Tag Manager: Google Analytics 4, Facebook Pixel, Hotjar

The main reason why Google Tag Manager is installed on a website is to set up analytics systems without needing a developer's help. In this article, we’ll look at how to install three core analytics systems on your website: Google Analytics, Facebook Pixel, and Hotjar.

Google Tag Manager

Wed, May 15, 2019

Tags in Google Tag Manager: A Guide for Beginners and Beyond

At the time of updating this article, there are 77 types of tags available in Google Tag Manager. Of these, 75 are various pre-installed templates, such as Google Tag, Google Analytics: GA4 Event, Google Ads Remarketing, Hotjar Tracking Code, and Google Ads Calls from Website Conversion. There are also 2 types of custom tags: Custom HTML and Custom Image .

Google Tag Manager

Tue, May 14, 2019

Data Layer in Google Tag Manager: An Advanced Guide

DataLayer and the data layer. When I first started with web analytics, I couldn’t figure out whether these were the same thing or different. Every source claimed something different, and I hadn't yet learned how to read Google's documentation :) In any case, I can divide my entire work with GTM into two large periods: BEFORE I understood what the data layer is, and AFTER. Although the data layer is not the simplest thing to grasp, in this article I’ll try to present the information as clearly as possible.

Google Tag Manager

Mon, May 13, 2019

What is Google Tag Manager, Why You Need It, and How to Use It in Your Business — GTM Basics

Google Tag Manager is one of those tools that can make your life simpler, more efficient, and in some cases, even bring in extra profit. "Why are you still struggling with tracking codes, writing massive specs, and waiting for your developer to implement them? Just use Google Tag Manager and make your life easier!" — This is something many marketers have heard before finally adopting this tool for their business needs. Sounds familiar? You need to add a tracking code to the website, so you write a task for the developer... and then wait... and wait... and wait?

How to Find the Exact Date of a User’s First Visit to Your Website in GA4

#AnalyticsTips

Fri, May 10, 2019

How to Find the Exact Date of a User’s First Visit to Your Website in GA4

One of the most common questions I hear from businesses is how to calculate the time between a user’s first visit to the site and their final conversion or purchase.

Combining data on social media referrals

#AnalyticsTips

Fri, May 10, 2019

Combining data on social media referrals

If you’ve ever analyzed Facebook traffic in Google Analytics, you’re likely familiar with the situation where you see numerous referrals from different Facebook subdomains to your website.