Tags: Google Tag Manager

Even working with such an amazing tool as Google Tag Manager can sometimes become a routine you want to get rid of. Especially during those moments when you’re setting up the same tags for the hundredth time across different containers and accounts. Yes, of course, there’s the container import/export feature, which lets you quickly load the necessary settings — but for that, you have to store them somewhere so they’re always on hand. That’s when you start thinking — why not delegate this task to some automation or cloud service? If you’ve had that thought — rejoice: GTM Tools by Simo Ahava is exactly what you need.

Google Tag Manager is a very useful tool, and it can be used for more than just setting up data collection in Google Analytics 4. For example, dynamically replacing content on a website is also a matter of just a few dozen clicks in GTM. There are many reasons why you might want to replace content dynamically on a page. Below are two of the main ones: Replacing data to track the traffic source from which the user arrived. This is similar to how call-tracking services work. Replacing content as a way to provide personalized information to different user segments.