Humans tend to be a tad skeptical when it comes to embracing new things. Transitioning from Google Analytics Universal to Google Analytics 4 (GA4) is no exception, as users often find themselves meticulously comparing data between the two systems. One common observation is that various metrics have different values. It extends to nearly all the …
Many of my readers have had the opportunity to delve into GA4, and they have noticed a less-than-ideal aspect of the system: occasional discrepancies where data appears to be missing from reports or analyses where it should logically be present. These scenarios can vary in nature. On occasion, you may find this data within Real …
Lately, many people have been actively transitioning to GA4, and in various groups and chats I have been noticing the same situation being discussed: “I set up event tracking in GA4, initially everything was fine, but after configuring conversions in GA4, it started receiving duplicated events.” If you’re facing a similar situation, this article is …
The #AnalyticsTips section has been absent for a while, but it’s time to return. Let’s delve into a simple yet crucial aspect of setting up Google Analytics 4: How to establish a timer for interactive sessions. Why is this important? As you already know, Google Analytics 4 does not have a Bounce Rate metric, and …
Google Analytics 4 can be appreciated for many things: a new approach to data collection, new metrics, the ability to unify data from websites and mobile apps, and much more. Among all these features, I would like to highlight two: Analysis Hub and Data Import into BigQuery. Each of them deserves a separate series of …