Tags: Google Analytics 4

Today’s tip is quick and simple: when you're configuring filters at the account or view level, don’t forget that fields in advanced mode use regular expression format.

Form submission is one of the main ways to collect leads on a website. The simplest way to gain more insights is to send form submission data to Google Analytics 4. There are many ways to implement forms, which means there are also many ways to track them. I’ve already written an article on how to track user interactions with forms using Google Tag Manager . But that article didn’t cover working with the basic Form Submission trigger, which I want to walk you through now.

I’ve already written in the first part of this article how important click tracking is for web analytics: Tracking Element Clicks on a Website Using Google Tag Manager . (If you haven’t read it yet — be sure to do so.) But even more important is tracking link clicks. When a user clicks a link, they might leave your site for another one — and you lose that visitor. Or they might click a phone number or email and contact you — which, of course, is much more pleasant. If you’ve read the previous article, you know that link clicks can be tracked using two types of triggers: All Clicks and Just Links . We've already covered the first one, so today we’ll focus on the second.

The three main ways users interact with your website are page views , scrolling , and element clicks. I’ve already covered the first two in previous articles. Today, let’s focus on the third.

Video production is not a cheap pleasure. And if you’ve created a video, it’s important to understand how users interact with it. If you're using Google Tag Manager in your work, tracking this is not difficult.

Scrolling is one of the primary actions users perform on a website. Tracking this behavior allows you to better understand how visitors interact with content on the page. Although GA4 can, by default, track 90% scroll depth using enhanced measurement events, this is often not enough to properly analyze user interaction. In this article, we’ll dive deeper into the possibilities of tracking scroll activity using GTM.

In standard Google Analytics reports, there are three metrics that reflect user behavior: Bounce Rate, Pages/Session, and Average Session Duration. While Pages/Session is usually interpreted correctly, in my experience, many digital marketers misinterpret Bounce Rate and Average Session Duration. In this article, I’ll explain what bounce rate really is — and share a method to improve it (read: measure it more accurately).

The main reason why Google Tag Manager is installed on a website is to set up analytics systems without needing a developer's help. In this article, we’ll look at how to install three core analytics systems on your website: Google Analytics, Facebook Pixel, and Hotjar.

At the time of updating this article, there are 77 types of tags available in Google Tag Manager. Of these, 75 are various pre-installed templates, such as Google Tag, Google Analytics: GA4 Event, Google Ads Remarketing, Hotjar Tracking Code, and Google Ads Calls from Website Conversion. There are also 2 types of custom tags: Custom HTML and Custom Image .

Google Tag Manager is one of those tools that can make your life simpler, more efficient, and in some cases, even bring in extra profit. "Why are you still struggling with tracking codes, writing massive specs, and waiting for your developer to implement them? Just use Google Tag Manager and make your life easier!" — This is something many marketers have heard before finally adopting this tool for their business needs. Sounds familiar? You need to add a tracking code to the website, so you write a task for the developer... and then wait... and wait... and wait?