Blog about web analyticsANALYTICS TIPS

Blog author

Maks Hapchuk

Web Analyst, Marketer

About me

Leading an author's Telegram channel#AnalyticsTips

Co-founder of an educational platformPROANALYTICS.ACADEMY

Head of the analytics teamProAnalytics.Team

Co-founder of the serviceMonolytics surveys

Partners and clients

Blog about web analyticsANALYTICS TIPS

AboutAbout
Course PRO AnalyticsCourse PRO Analytics
Course PRO GTMCourse PRO GTM
Course Google Analytics 4Course Google Analytics 4
Other coursesOther courses

Ukrainian

Blog about web analyticsANALYTICS TIPS

Blog author

Maks Hapchuk

Web Analyst, Marketer

About me

Leading an author's Telegram channel#AnalyticsTips

Co-founder of an educational platformPROANALYTICS.ACADEMY

Head of the analytics teamProAnalytics.Team

Co-founder of the serviceMonolytics surveys

Partners and clients

Blog about web analyticsANALYTICS TIPS

AboutAbout
Course PRO AnalyticsCourse PRO Analytics
Course PRO GTMCourse PRO GTM
Course Google Analytics 4Course Google Analytics 4
Other coursesOther courses

Ukrainian

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Google Analytics 4

Wed, December 9, 2020

How to Set Up Key Events (formerly Conversions) in Google Analytics 4: A Step-by-Step Guide

When reading the title of this article, some of you might think: “Oh, it’s just another guy telling me to flip the switch and the event becomes a key one.” If that’s the case, I recommend reading this article to the end — I’m sure you’ll discover some unexpected ways to mark an event as a key event in Google Analytics 4.

Google Analytics 4

Wed, November 4, 2020

Google Analytics 4: New Features with Practical Examples

You’ve probably heard it a lot lately: ‘Google Analytics is outdated.’ Many have already seen this message in their account from Google: "We’re excited to announce the new Google Analytics, designed to give you the essential insights you need to be ready for what’s next. You can access the new Google Analytics experience by setting up a Google Analytics 4 property, formerly known as “App + Web” property. " Yes, even Google admitted that our beloved Google Analytics is outdated — and it’s time to move on to something new. There are many reasons for that, but the main one is the approach to data collection, which hasn't changed since April 2005, the moment when Google acquired Urchin Software Corp.

Google Analytics 4

Sat, May 9, 2020

Setting Up Ecommerce in Google Analytics 4 via Google Tag Manager: A Step-by-Step Guide

The last article on this blog was published almost a year ago — on July 30. It’s not that I didn’t have anything to write about, but somehow I just never got around to it. Meanwhile, the desire to share knowledge has been building up all this time, and in early April, I finally sat down to write a new post. It’s still in drafts. It can wait. But today’s topic? It can’t wait. In my opinion, it’s high time everyone dove into it — because this is where the future of analytics is headed. I’m talking, of course, about the new version of Google Analytics 4 (formerly App + Web) and the setup of Ecommerce.

Tracking Form Submissions Using the Element Visibility Trigger

Google Tag Manager

Wed, September 25, 2019

Tracking Form Submissions Using the Element Visibility Trigger

The importance of tracking form submissions on a website can’t be overstated — it’s one of the main ways users can leave a request. I’ve previously written articles on how to track form submissions in Google Tag Manager using a basic trigger or through validation inside the tag manager . Today, I want to show you another method — it’s suitable for forms where a thank-you popup appears after a successful submission. This method is based on using the Element Visibility trigger type. So, on the one hand, this article is about form tracking, and on the other — about working with the Element Visibility trigger.

Don’t Forget About Regular Expressions in Filter Fields

#AnalyticsTips

Tue, July 30, 2019

Don’t Forget About Regular Expressions in Filter Fields

Today’s tip is quick and simple: when you're configuring filters at the account or view level, don’t forget that fields in advanced mode use regular expression format.

Google Tag Manager

Fri, May 31, 2019

Working with Custom Events in Google Tag Manager: Auto-Event Tag

Google Tag Manager allows you to track a huge number of events occurring on the page using standard triggers, but in some cases, they’re not enough. That’s when sending custom events and using the corresponding trigger comes to the rescue. With custom events, you can track any user action — from adding a product to the cart to pressing a specific keyboard button.

Google Tag Manager

Thu, May 30, 2019

Tracking Scroll Depth and Active Tab Time with Google Tag Manager

There’s no need to elaborate much on the importance of tracking scroll depth and time spent on a page. The more insights we gather about user interaction with page content, the better. Especially when approached from two angles: First, based on this data, you can understand how engaging and useful your content is for users. Second, you can segment users based on their interaction with a particular page. These segments can then be used, for instance, to create remarketing audiences. I’ve already written about scroll tracking using Google Tag Manager’s built-in functionality , and about how to evaluate content interaction by sending an event based on scroll depth and time spent on a page . Today, we’ll go through another solution based on a custom JavaScript script. This method allows you to capture both the maximum scroll depth and the precise time spent on a page.

Tracking Form Submissions with a Basic GTM Trigger

Google Tag Manager

Tue, May 28, 2019

Tracking Form Submissions with a Basic GTM Trigger

Form submission is one of the main ways to collect leads on a website. The simplest way to gain more insights is to send form submission data to Google Analytics 4. There are many ways to implement forms, which means there are also many ways to track them. I’ve already written an article on how to track user interactions with forms using Google Tag Manager . But that article didn’t cover working with the basic Form Submission trigger, which I want to walk you through now.

Google Analytics

Mon, May 27, 2019

Setting Up Google Analytics Goals Based on Google Tag Manager Events

If you’re not measuring your business and its performance, chances are — you won’t have a business for long. The simplest way to assess the effectiveness of your marketing activities is to install Google Analytics on your website and configure goals. Sure, this may sound a bit plain without all the fancy buzzwords like “return on ad spend” or “customer lifetime value calculations,” but in some cases, it’s no less effective. Everyone starts somewhere. And even if you don’t have the budget or resources for advanced analytics, setting up goals is something anyone can do.

Google Tag Manager

Sat, May 25, 2019

Tracking Link Clicks with Google Tag Manager: A Practical Guide with Examples

I’ve already written in the first part of this article how important click tracking is for web analytics: Tracking Element Clicks on a Website Using Google Tag Manager . (If you haven’t read it yet — be sure to do so.) But even more important is tracking link clicks. When a user clicks a link, they might leave your site for another one — and you lose that visitor. Or they might click a phone number or email and contact you — which, of course, is much more pleasant. If you’ve read the previous article, you know that link clicks can be tracked using two types of triggers: All Clicks and Just Links . We've already covered the first one, so today we’ll focus on the second.

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