Tags: Basic

Today’s tip is quick and simple: when you're configuring filters at the account or view level, don’t forget that fields in advanced mode use regular expression format.

Form submission is one of the main ways to collect leads on a website. The simplest way to gain more insights is to send form submission data to Google Analytics 4. There are many ways to implement forms, which means there are also many ways to track them. I’ve already written an article on how to track user interactions with forms using Google Tag Manager . But that article didn’t cover working with the basic Form Submission trigger, which I want to walk you through now.

If you’re not measuring your business and its performance, chances are — you won’t have a business for long. The simplest way to assess the effectiveness of your marketing activities is to install Google Analytics on your website and configure goals. Sure, this may sound a bit plain without all the fancy buzzwords like “return on ad spend” or “customer lifetime value calculations,” but in some cases, it’s no less effective. Everyone starts somewhere. And even if you don’t have the budget or resources for advanced analytics, setting up goals is something anyone can do.

I’ve already written in the first part of this article how important click tracking is for web analytics: Tracking Element Clicks on a Website Using Google Tag Manager . (If you haven’t read it yet — be sure to do so.) But even more important is tracking link clicks. When a user clicks a link, they might leave your site for another one — and you lose that visitor. Or they might click a phone number or email and contact you — which, of course, is much more pleasant. If you’ve read the previous article, you know that link clicks can be tracked using two types of triggers: All Clicks and Just Links . We've already covered the first one, so today we’ll focus on the second.

Video production is not a cheap pleasure. And if you’ve created a video, it’s important to understand how users interact with it. If you're using Google Tag Manager in your work, tracking this is not difficult.

If you’ve worked with Google Tag Manager, you’ve definitely come across the Page View (All Pages) trigger — for example, when setting up Google Analytics 4 or Facebook Pixel . Many people mistakenly believe that this trigger listens for the page load event, but that’s not entirely true. In fact, Page View is an event that gets pushed to the dataLayer at the moment the GTM container loads (event name: gtm.js ).

The main reason why Google Tag Manager is installed on a website is to set up analytics systems without needing a developer's help. In this article, we’ll look at how to install three core analytics systems on your website: Google Analytics, Facebook Pixel, and Hotjar.

At the time of updating this article, there are 77 types of tags available in Google Tag Manager. Of these, 75 are various pre-installed templates, such as Google Tag, Google Analytics: GA4 Event, Google Ads Remarketing, Hotjar Tracking Code, and Google Ads Calls from Website Conversion. There are also 2 types of custom tags: Custom HTML and Custom Image .

Google Tag Manager is one of those tools that can make your life simpler, more efficient, and in some cases, even bring in extra profit. "Why are you still struggling with tracking codes, writing massive specs, and waiting for your developer to implement them? Just use Google Tag Manager and make your life easier!" — This is something many marketers have heard before finally adopting this tool for their business needs. Sounds familiar? You need to add a tracking code to the website, so you write a task for the developer... and then wait... and wait... and wait?