Tags: Basic

Let’s walk through a simple but important configuration step in Google Analytics 4: how to set a timer for engaged sessions. Why is this important? As you may know, Google Analytics 4 does not have a bounce rate. Instead, it uses a similar metric called the Engagement rate — the ratio of engaged sessions to total sessions.

There are many reasons to love Google Analytics 4: a new approach to data collection, new metrics, the ability to combine website and app data — and more . Among all these features, I want to highlight two in particular: Explorе and BigQuery Export. Each of them deserves its own series of articles. I’ve decided to begin with Explorations, since this functionality is more accessible.

You’ve probably heard it a lot lately: ‘Google Analytics is outdated.’ Many have already seen this message in their account from Google: "We’re excited to announce the new Google Analytics, designed to give you the essential insights you need to be ready for what’s next. You can access the new Google Analytics experience by setting up a Google Analytics 4 property, formerly known as “App + Web” property. " Yes, even Google admitted that our beloved Google Analytics is outdated — and it’s time to move on to something new. There are many reasons for that, but the main one is the approach to data collection, which hasn't changed since April 2005, the moment when Google acquired Urchin Software Corp.

The importance of tracking form submissions on a website can’t be overstated — it’s one of the main ways users can leave a request. I’ve previously written articles on how to track form submissions in Google Tag Manager using a basic trigger or through validation inside the tag manager . Today, I want to show you another method — it’s suitable for forms where a thank-you popup appears after a successful submission. This method is based on using the Element Visibility trigger type. So, on the one hand, this article is about form tracking, and on the other — about working with the Element Visibility trigger.

Today’s tip is quick and simple: when you're configuring filters at the account or view level, don’t forget that fields in advanced mode use regular expression format.

Form submission is one of the main ways to collect leads on a website. The simplest way to gain more insights is to send form submission data to Google Analytics 4. There are many ways to implement forms, which means there are also many ways to track them. I’ve already written an article on how to track user interactions with forms using Google Tag Manager . But that article didn’t cover working with the basic Form Submission trigger, which I want to walk you through now.

If you’re not measuring your business and its performance, chances are — you won’t have a business for long. The simplest way to assess the effectiveness of your marketing activities is to install Google Analytics on your website and configure goals. Sure, this may sound a bit plain without all the fancy buzzwords like “return on ad spend” or “customer lifetime value calculations,” but in some cases, it’s no less effective. Everyone starts somewhere. And even if you don’t have the budget or resources for advanced analytics, setting up goals is something anyone can do.

I’ve already written in the first part of this article how important click tracking is for web analytics: Tracking Element Clicks on a Website Using Google Tag Manager . (If you haven’t read it yet — be sure to do so.) But even more important is tracking link clicks. When a user clicks a link, they might leave your site for another one — and you lose that visitor. Or they might click a phone number or email and contact you — which, of course, is much more pleasant. If you’ve read the previous article, you know that link clicks can be tracked using two types of triggers: All Clicks and Just Links . We've already covered the first one, so today we’ll focus on the second.

Video production is not a cheap pleasure. And if you’ve created a video, it’s important to understand how users interact with it. If you're using Google Tag Manager in your work, tracking this is not difficult.

If you’ve worked with Google Tag Manager, you’ve definitely come across the Page View (All Pages) trigger — for example, when setting up Google Analytics 4 or Facebook Pixel . Many people mistakenly believe that this trigger listens for the page load event, but that’s not entirely true. In fact, Page View is an event that gets pushed to the dataLayer at the moment the GTM container loads (event name: gtm.js ).