Tags: Basic

We all know how to draw conclusions from structured data to some extent, but most people get lost when asked to analyze unstructured data. Today, I’ll try to take a closer look at this process.

Last week, the Google BigQuery team rolled out an exciting update called Table Explorer, designed to help analysts — and anyone else working with BigQuery — tackle their tasks more easily and conveniently. In short, this feature allows you to quickly explore table data in a user-friendly visual way and even write simple SQL queries.

This post came about accidentally, but I hope it’ll be useful to many marketers during these pre-holiday days. Today, Dima Osiuk and I were discussing the landing page for the SERVER-SIDE GTM BASICS course and thought it would be great if the promo code could be prefilled in the form automatically whenever possible.

People tend not to trust new things. And when switching from Google Analytics Universal to Google Analytics 4, they start comparing the data in both systems. As a result, they notice that the same metrics have different values. This applies to almost all metrics in both platforms — be it the number of users, sessions, key events, or even the key event rate. The values will differ between the two systems, and the first thing you need to understand is — IT’S NORMAL FOR THEM TO BE DIFFERENT.

Many of my readers have already worked with GA4 and noticed one not-so-pleasant nuance of this system: sometimes data that should appear in reports or explorations is missing. These situations vary — sometimes you see the data in Real Time reports, but then it’s gone from the standard reports. Or you might see conversions for a weekly view, but when you try to break it down by day, some conversions disappear. If you’ve experienced these or similar situations, chances are you're facing thresholding .

Lately, more and more people have been actively switching to GA4, and I keep seeing the same issue come up in various groups and chats: “I set up an event for GA4, everything looked fine at first — but after marking it as a key event (earlier - conversion), GA4 started sending duplicate events.” If you’re facing a similar issue, this article is for you.

Let’s walk through a simple but important configuration step in Google Analytics 4: how to set a timer for engaged sessions. Why is this important? As you may know, Google Analytics 4 does not have a bounce rate. Instead, it uses a similar metric called the Engagement rate — the ratio of engaged sessions to total sessions.

There are many reasons to love Google Analytics 4: a new approach to data collection, new metrics, the ability to combine website and app data — and more . Among all these features, I want to highlight two in particular: Explorе and BigQuery Export. Each of them deserves its own series of articles. I’ve decided to begin with Explorations, since this functionality is more accessible.

You’ve probably heard it a lot lately: ‘Google Analytics is outdated.’ Many have already seen this message in their account from Google: "We’re excited to announce the new Google Analytics, designed to give you the essential insights you need to be ready for what’s next. You can access the new Google Analytics experience by setting up a Google Analytics 4 property, formerly known as “App + Web” property. " Yes, even Google admitted that our beloved Google Analytics is outdated — and it’s time to move on to something new. There are many reasons for that, but the main one is the approach to data collection, which hasn't changed since April 2005, the moment when Google acquired Urchin Software Corp.

The importance of tracking form submissions on a website can’t be overstated — it’s one of the main ways users can leave a request. I’ve previously written articles on how to track form submissions in Google Tag Manager using a basic trigger or through validation inside the tag manager . Today, I want to show you another method — it’s suitable for forms where a thank-you popup appears after a successful submission. This method is based on using the Element Visibility trigger type. So, on the one hand, this article is about form tracking, and on the other — about working with the Element Visibility trigger.